Graphic Design
'The Office' Infographic
For this project, I set out to design an infographic exploring global population data, which eventually led me to focus on a more specific cultural snapshot — the TV shows Americans spent the most time watching during lockdown. This concept allowed me to merge two of my favourite aspects of design: research and illustration. By transforming streaming data into a visually engaging story, I aimed to capture not only the numbers, but also the shared experience of entertainment and escapism during a uniquely challenging time.
Year :
2022
Industry :
Entertainment
Client :
University project
Project Duration :
3 weeks
LOCKDOWN WATCHLIST – VISUALISING AMERICA’S MOST-WATCHED SHOWS
I began by researching which shows were most popular during COVID-19 and quickly discovered that The Office (U.S.) was one of the top-streamed series. Naturally, I re-watched it — purely for research purposes, of course 😇 — and started sketching ideas on paper.
I wanted to ground the design in the world of the show, so I began by mapping out the floorplan of the Dunder Mifflin office. This process was both challenging and fun, as I pieced it together from stills, set references, and fan-made resources. I then annotated the floorplan with key moments and iconic scenes, creating a sense of narrative and movement within the space.
Alongside this, I explored typography and title concepts, playing on the look and tone of The Office while incorporating the colours of the American flag to tie in the broader cultural context.
Once the layout and title direction were set, I began illustrating each character in Procreate. I experimented with a minimal facial style, aiming to make every character instantly recognisable through shape, expression, and body language rather than facial detail.
I also referenced fan-favourite rankings to determine the character arrangement and hierarchy within the composition, placing Michael Scott at the centre, surrounded by familiar props like his desk toys and the “World’s Best Boss” mug.
Each illustration was refined digitally and composed in Illustrator, resulting in a final piece that celebrates both data and fandom through a playful, cohesive visual style.
REFLECTION
This project was a joyful balance of research, creativity, and nostalgia. It pushed me to think critically about how to translate data into storytelling while maintaining visual appeal and clarity. By combining detailed research with playful illustration, I learned how to make information both informative and emotionally engaging.
Looking back I would change the colour of the text in the Netflix stats area to be more legible and accessible, something I didn't consider enough at the time.
I would also adjust the colours used for the skin tone of characters like Kevin, when you look at that illustration closely he looks too pink, it would look more realistic if I had used a colour more similar to the actors actual complexion.
This project gave me the opportunity to experiment with a new illustration style — one focused on recognizability through minimalism — and to explore how small design details can evoke strong connections with audiences.
Overall, Lockdown Watchlist reminded me that even data-driven design can have character, warmth, and personality.
More Projects
Graphic Design
'The Office' Infographic
For this project, I set out to design an infographic exploring global population data, which eventually led me to focus on a more specific cultural snapshot — the TV shows Americans spent the most time watching during lockdown. This concept allowed me to merge two of my favourite aspects of design: research and illustration. By transforming streaming data into a visually engaging story, I aimed to capture not only the numbers, but also the shared experience of entertainment and escapism during a uniquely challenging time.
Year :
2022
Industry :
Entertainment
Client :
University project
Project Duration :
3 weeks
LOCKDOWN WATCHLIST – VISUALISING AMERICA’S MOST-WATCHED SHOWS
I began by researching which shows were most popular during COVID-19 and quickly discovered that The Office (U.S.) was one of the top-streamed series. Naturally, I re-watched it — purely for research purposes, of course 😇 — and started sketching ideas on paper.
I wanted to ground the design in the world of the show, so I began by mapping out the floorplan of the Dunder Mifflin office. This process was both challenging and fun, as I pieced it together from stills, set references, and fan-made resources. I then annotated the floorplan with key moments and iconic scenes, creating a sense of narrative and movement within the space.
Alongside this, I explored typography and title concepts, playing on the look and tone of The Office while incorporating the colours of the American flag to tie in the broader cultural context.
Once the layout and title direction were set, I began illustrating each character in Procreate. I experimented with a minimal facial style, aiming to make every character instantly recognisable through shape, expression, and body language rather than facial detail.
I also referenced fan-favourite rankings to determine the character arrangement and hierarchy within the composition, placing Michael Scott at the centre, surrounded by familiar props like his desk toys and the “World’s Best Boss” mug.
Each illustration was refined digitally and composed in Illustrator, resulting in a final piece that celebrates both data and fandom through a playful, cohesive visual style.
REFLECTION
This project was a joyful balance of research, creativity, and nostalgia. It pushed me to think critically about how to translate data into storytelling while maintaining visual appeal and clarity. By combining detailed research with playful illustration, I learned how to make information both informative and emotionally engaging.
Looking back I would change the colour of the text in the Netflix stats area to be more legible and accessible, something I didn't consider enough at the time.
I would also adjust the colours used for the skin tone of characters like Kevin, when you look at that illustration closely he looks too pink, it would look more realistic if I had used a colour more similar to the actors actual complexion.
This project gave me the opportunity to experiment with a new illustration style — one focused on recognizability through minimalism — and to explore how small design details can evoke strong connections with audiences.
Overall, Lockdown Watchlist reminded me that even data-driven design can have character, warmth, and personality.
More Projects
Graphic Design
'The Office' Infographic
For this project, I set out to design an infographic exploring global population data, which eventually led me to focus on a more specific cultural snapshot — the TV shows Americans spent the most time watching during lockdown. This concept allowed me to merge two of my favourite aspects of design: research and illustration. By transforming streaming data into a visually engaging story, I aimed to capture not only the numbers, but also the shared experience of entertainment and escapism during a uniquely challenging time.
Year :
2022
Industry :
Entertainment
Client :
University project
Project Duration :
3 weeks
LOCKDOWN WATCHLIST – VISUALISING AMERICA’S MOST-WATCHED SHOWS
I began by researching which shows were most popular during COVID-19 and quickly discovered that The Office (U.S.) was one of the top-streamed series. Naturally, I re-watched it — purely for research purposes, of course 😇 — and started sketching ideas on paper.
I wanted to ground the design in the world of the show, so I began by mapping out the floorplan of the Dunder Mifflin office. This process was both challenging and fun, as I pieced it together from stills, set references, and fan-made resources. I then annotated the floorplan with key moments and iconic scenes, creating a sense of narrative and movement within the space.
Alongside this, I explored typography and title concepts, playing on the look and tone of The Office while incorporating the colours of the American flag to tie in the broader cultural context.
Once the layout and title direction were set, I began illustrating each character in Procreate. I experimented with a minimal facial style, aiming to make every character instantly recognisable through shape, expression, and body language rather than facial detail.
I also referenced fan-favourite rankings to determine the character arrangement and hierarchy within the composition, placing Michael Scott at the centre, surrounded by familiar props like his desk toys and the “World’s Best Boss” mug.
Each illustration was refined digitally and composed in Illustrator, resulting in a final piece that celebrates both data and fandom through a playful, cohesive visual style.
REFLECTION
This project was a joyful balance of research, creativity, and nostalgia. It pushed me to think critically about how to translate data into storytelling while maintaining visual appeal and clarity. By combining detailed research with playful illustration, I learned how to make information both informative and emotionally engaging.
Looking back I would change the colour of the text in the Netflix stats area to be more legible and accessible, something I didn't consider enough at the time.
I would also adjust the colours used for the skin tone of characters like Kevin, when you look at that illustration closely he looks too pink, it would look more realistic if I had used a colour more similar to the actors actual complexion.
This project gave me the opportunity to experiment with a new illustration style — one focused on recognizability through minimalism — and to explore how small design details can evoke strong connections with audiences.
Overall, Lockdown Watchlist reminded me that even data-driven design can have character, warmth, and personality.